Wiltshire Police are investigating a theft from Co-Op Amesbury, in Salisbury Street and would like to identify the pictured male as they believe he can help with their enquiries.
In a statement, Wiltshire Police said, "Shortly after 4pm on Thursday (17/10), an unknown suspect has entered the shop, selected bottles of wine to the value of £200 and left making no attempt to pay.
"If you recognise the man in the photograph or have any other information that could help our investigation please call 101 and quote crime reference number 54240122896.
"Alternatively, report information online through our website or call Crimestoppers anonymously on 0800 555 111."