Former Spire FM boss Ceri Hurford-Jones has joined Salisbury’s only local radio station.
The well-known local business personality joins Salisbury Radio to support a new commercial direction for the local broadcaster.
“I am super excited to be joining such a professional team as they go about delivering the full package of advertising that the Salisbury business community needs and deserves”, said Ceri.
“This City has something very special to offer residents and visitors alike, those running local businesses need access to high quality, affordable marketing that really makes a difference to the success of their endeavours.
Salisbury Radio launched on DAB digital radio last year and has been proud to get out and about in the community hosting events such as Salisbury Live, the Summer City Garden and Salisbury Hospice’s Firewalk.
Ceri who joins Karli Hart in the commercial team added, "Spire FM offered just such a solution that Salisbury Radio will now replicate with even more power and effectiveness. #properlocalradio has arrived back in the community and I look forward to establishing more great relationships in the City.
“People buy from people they know, I am proud to know so many successful Salisbury businesses and to be in a position to be able to help them achieve even better results”.
Ceri spent 23 years at Spire FM, exiting the station as it was sold and subsequently replaced with a relay of a national radio station.
In his time at Spire FM, the Salisbury Cathedral canon emeritus orchestrated a number of very successful events such as the annual South Wilts Business Awards and The Local Heroes Awards. He was also Chair of Salisbury Hospice Charity and VP of Salisbury Chamber Of Commerce.
Ceri’s appointment comes as Salisbury Radio arranges a partnership with The Enterprise Network to create a fully digital multimedia studio at The Old Fire Station on Salt Lane.
Station Manager Craig Hicks says, “Ceri knows this city and its business leaders inside-out. He is not only going to be beneficial to the station and the city's businesses, but it’s also going to be great fun working with him again.
“You can guarantee your day won’t be boring when Ceri’s around”, added Craig.
Ceri continues to provide business audio services through his own maritime podcast company, Business On Board.